Monday, August 5, 2013


Peter and I spent the long weekend at his parents' lake house--I managed to get up (but not stay up) on water skis! On the drive back we heard an episode of The Current on CBC about how baguette consumption has declined in France. Though 98% of the French eat baguette, they're only consuming about half as much bread as they did a generation ago. The worry seems to be about the threat to cultural identity.

L'Observatoire du pain, France's bread lobby, has launched a Got Milk?-style campaign asking: Coucou! Tu as pris le pain?

My favourite part of the baguette is the crusty pointed ends. Costing only about 80 centimes in France, it was one of the biggest shocks coming back to Canada where a baguette costs about four times the price. The other thing I noticed when living in France is that people would carry the baguette simply tucked under their arm. Here cashiers will try to awkwardly stuff the long shaft of bread into a grocery bag. I always pull it out and do as I saw in France.

(photo by Carl Monus)

No comments: